Back at the end of June I did my first post titled Top 10 Consumer Generated Content Promotional Contests which appeared to be a hit and still gets many page views. When I wrote the first post I thought the trend for these types of interactive promotions had possibly hit it's peak, but over the past month I've read about many, many more that have launched. So I thought I'd write my second post.
Here's my list of the next Top 10 Consumer Generated Content Promotional Contests with a quick summary of each. We've got quite a variety here... photo, video, writing, music, design and recipe contests. Again, I've gotten most of my sources from PROMO's website so you can clink on the link that will open the article from PROMO for a more detailed description of each.
1.
Friendly's "iScream Give us a Shout" Contest - A fun summertime promotion where consumers submit photos and/or videos to show their passion for the brand and why they love Friendly's. Submissions are taken only till tomorrow, Aug. 12th for the last weekly round of winners at iScreamFriendlys.com. You can vote for your favorite "scream" as well as see the past winners. Submissions were also accepted via a mobile phone by texting in "iScream". Since I'm a golden retriever lover I couldn't resist showing this submission which was one of the most recent as of today.
2. My hometown brand, Kodak, has gotten into the mix with their "Ink Ryan's Ride" Contest and Sweepstakes. This promotion showcases their Nascar sponsorship and promotes their new line of ink jet printers. Ryan Newman, driver of the Kodak car, challenges fans to create the ultimate paint scheme to be inked on his #12 Kodak Dodge. The five finalists have already been chosen which can be viewed and voted on at ThinkLikeRyan.com. The winner will have his design along with his name inked on Ryan's car for the Nascar Nextel Cup series race at California Speedway on Sunday, September 2nd plus a prize trip package to attend the race.
3. A "green" promotion has entered the mix of consumer-generated content. Al Gore has partnered up with Current TV and the Alliance for Climate Protection to launch the :60 Seconds to Save the Earth Contest. Consumers in the U.S., UK and Republic of Ireland are encouraged to "Inspire Change" and submit 15-, 30-,
or 60-second TV public service announcements that may be used as part of a new three-year ad campaign to raise
awareness about global warming. These "Ecospots" can be uploaded until Sept. 12 at Current TV where they can be viewed as well as voted on. 20 finalists will be selected from a panel of judges that include Cameron Diaz, George Clooney, Orlando Bloom as well as some leading creatives from ad agencies. Grand prize winner will also receive a Toyota Highlander Hybird.
4. Taco Bell teamed up with Gizmos and MTV for their Create Your Gizmos TV Me Contest. They are looking for three consumers to animate themselves and star in an upcoming TV spot. Consumers could upload their photo to TacoBell.com up until July 22nd to audition for the parts. They then customized their photos using the Gizmos online technology or chose from one of the animated characters in the gallery. Next they recorded their voice for a 15-second,
lip-synched audition explaining why they should be a Taco Bell star. Consumers can still animate themselves on the site and watch those that already auditioned. The winner should be announced soon who will have the staring role in the Taco Bell TV commercial appearing for the first time on the MTV Video Music Awards on September 9th as well as receive a "Real Actor's Salary" ($3,725) and a year's supply of Taco Bell food ($250).
5. Another QSR, Chick-Fil-A, has made our top 10 with their Show Us The Cow Photo Contest. They are looking for the best photo that depicts their "Eat Mor Chickin" cow. Parents of children ages 10 and
under are asked to submit pictures of their kids posing with the cow character. These photos can be uploaded at ShowUsTheCow.com up until Sept. 30 where they can be viewed as well as voted on. Parents can also download a cut-out cow or purchase a plush cow to include in their photos. 40 semi-finalists will receive a "Be Our Guest" card good for one free kids meal plus a t-shirt, plush cow and clock. The top 10 finalists receive a year of free Chick-Fil-A food, a Chick-Fil-A Nuggets tray delivered to their school of choice, along with the t-shirt, plush cow and clock. The grand prize winner gets all the above as well as a $1,000 U.S. Savings Bond and digital camera.
6. Here's a B2B promotion targeted specifically to meeting planners sponsored by Palace Resorts called "Make Your Own Movie" Contest. Meeting Planners know what it's like to call the shots for a meeting. Now they get to try it as a movie director. They have to go to TheMeetingPlannerMovie.com and create their own movie about the day in the life of a meeting planner. Prerecorded clips can be accessed on the site that also gives them details about Palace Resorts. 82 movies are currently on the site to be viewed. Act 2 will begin on August. 15th. The grand prize winner will receive a stay at any Palace Resort and the most viewed movie will also receive two Palace Resort plush bathrobes.
7. I had to include at least one recipe contest with this top 10 list which goes to the "Anytime is Steak-Umm Time" Contest.
Consumers have up till October 15th to "mail in" their recipes (I
thought this kinda odd since they have it promoted on their website).
Anyhow, the grand prize winner will receive a Sony Under-Cabinet 3-Disc
CD Clock Radio and a 10" limited-edition Steak-umm frying pan. Two
runners-up will each also receive the Steak-umm frying pan.
8. Henkel Corp., marketer of moving supplies, has launched an innovative contest promotion to solicit stories that describe "The World's Worst Moving Experiences". Consumers can submit their stories online at MakingYourMove.com for a chance at the $5,000 grand prize. The website describes the contest as follows... "Did the movers take your belongings to the wrong house? Or, did all your fine china break while in transit? We've all had at least one bad moving experience, and now you can cash in on your story..." Contestants will be judged on the originality of their story, their creativity in telling the story and the nature of what made it one of the "world's worst moves."
9. Boru Vodka, exported from Ireland earlier this year, has an online contest that seeks to find the "most authentic and passionate bar band". Additional elements
include a consumer "Defend the Fan" sweepstakes, and on-premise
"Defend the Bar Band" Nights. Up to fifteen
bands will be selected and their
original recordings will be featured on boru.com (which isn't scheduled to launch till Aug. 20). The top band will win the opportunity to receive a digital release deal with
Roadrunner Records as well as $10,000 worth of new equipment from
Musician's Friend. Consumer voting will narrow
the field to four finalists and then a combination of consumer and industry panel voting will determine the winning bar band. The judging
panel is made up of industry experts from Roadrunner
Records, Blender.com, Musician's Friend and Boru Vodka. Music fans who vote for their favorite bar band can also enter the sweepstakes for a chance to receive daily music downloads and $5,000 or a Boru
branded jukebox.
10. To round off the list we have another QSR, Wendy's, who is promoting their new hamburger, the Baconator, with the launch of a music-themed burger contest. Consumers go to ThisIsMyBurger.com where they can first download the Baconator mixer sounds and import them into their favorite mixing program to create a 1-3 minute song. They submit their song for a chance to win a trip to L.A., Atlanta or New York for a personalized studio session with a professional producer along with $5,000 in cash. Two winners will be selected, one from each category (Rock/Alternative/Country or Urban/Hip Hop) and both winning mixes will become part of ThisIsMyBurger soundtrack. Only 3,500 entries will be accepted up until Aug. 15th.
I hope you enjoyed this summary of some of this summer's promotional contests. Please add to the list if you have others that I may have missed. If you'd like to promote one that's coming up please email me the info and I'll consider it for my next list or even as a post of it's own.
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