Instant Win Games vs. Sweepstakes

Instant Win Games are sweepstakes that require some type of interaction on the part of the player and give them immediate gratification of letting them know if they're a winner or not. The difference with a game vs. a sweepstakes is that you can give out many prizes more frequently and can have people play multiple times. With a sweepstakes you wait until the promotion is over to find out if you've won and you usually can only enter once. The primary benefits of instant win games are that they’re:

• Fun, interactive and involve and engage the participant
• Relatively inexpensive
• Easy to distribute

An increased interest in games delivered through the Internet and now by mobile phones has been a growing trend. Sponsors can keep costs down and customers entertained by bringing games to the online. This helps to improve both execution and reporting. On-pack codes have become a popular driver to get off-line consumers online or phoning. Games also give the added option of giving everyone that plays some type of prize in the form of a coupon or savings on a future purchase. This is a great way to increase trial of new products or to drive incremental traffic to a retail location or website. Here are some standard instant-win game tactics, both online and off-line:

• Scratch ‘n Win
• Spin the Wheel
• Casino/Slot Machine
• Match ‘n Win
• Collect & Win
• Peel & Win
• Watch to Win
• Scramble Devices Filters/Decoders