What About Mobile Marketing?

There are now more mobile phone subscribers in the world today (1.4 billion), than there are landline phones subscribers or Internet subscribers. The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation, etc.

Interactive SMS marketing (text messaging) has been very popular around the world and is really now taking off in the USA. More and more marketers are using this as a way to connect with consumers and promote their brand since the audience can interact immediately.

The objectives are straightforward: increase brand awareness, generate a customer profile opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues. Mobile Marketing does not stand alone; rather it leverages traditional promotional channels, such as past campaigns associated with the legendary American Idol, and now new promotions with The Apprentice, and the Super Bowl. This article, Opening the Mobile “Wow Window”: How Memorable Mobile Marketing Can Dazzle the Jaded Public written by Brian Hecht at the beginning of January, 2007, gives some great examples of what brands can do. Let's see how long the Window will be this year.